Word: volkswagen
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Along with Alka-Seltzer, Volkswagen, Avis, and Chun King chow mein pointed the way. If critics were to categorize commercials in the manner of plays or films (and why not?), they would find a variety of styles and sub-styles. For a start, one can discern...
Indeed, about the only grey area in an otherwise cheery outlook is foreign competition, which continues to cut into Detroit's market. The Big Four have not retaliated with minimodels of their own, but plans are on the drawing boards. Meanwhile, the invaders-led by Volkswagen, Opel and Toyota-are expected to sell 900,000 cars this year, up 119,500 from...
...call El Cordobés, who is the bullfighting champion of Spain, sort of a Sugar Ray Robinson-type with flashy clothes and cars and goodness knows how many mill in the bank, was out there doing a fancy two-step with this bull about the size of a Volkswagen, when all of a sudden another guy climbed into the ring. His name was Miguelin; he was a rank contender, but he thought he ought to be champ. So what did Miguelin do? He strolled up to El Cordobés' bull, put one hand on its shoulder, another...
...nothing if not thorough, and the show's inventory includes: 36 painted toenails, 13 breasts, eleven legs and eight pairs of lips; he adds for good measure six oranges, three cigarettes, two radios, two pop bottles, one toilet seat, one hero sandwich, one glass of milk, one Volkswagen and one lemon. Altogether, the lot amply illustrates that, as Director Jan van der Marck observes, "Wesselmann shows woman as the consumer, both consuming and being consumed...
...every other Common Market country except Italy. But despite its relatively low payrolls, French industry, plagued by inefficiencies in production and distribution, has yielded slender profit margins. State-owned Renault, for example, earns less than a 1% return on sales, compared with 5% for West Germany's Volkswagen. Compagnie Francaise des Petroles works on a 4.5% profit margin v. 8.6% for Royal Dutch/Shell...