Word: volkswagen
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...quite matched demand. A big item in its current surge is its Model 250 sedans, which boast 2.5 liter engines and price tags of $4,000 and up. Introduced in early 1966, the popular 250 drew a two-year order backlog. That has kept production humming while competitors like Volkswagen have been forced to cut back...
...Europe-a band of strolling anarchist players who are emigrants from off-Broadway. When a failure to pay back taxes shuttered the Living Theater in 1963, Co-Founders Julian Beck and Judith Malina took their troupe to Europe. They have been there ever since, touring 95 cities in four Volkswagen buses. In addition to nondelivery of scenery, the company has had to cope with censorship in Spain, riots in France, and fistfights in several Italian towns. This sort of mishap scarcely fazes an outfit that is run like a permissive kindergarten, calls itself an "Intentional Community" and has learned...
Zieff and his staff spent several weeks producing a commercial that will appear next month for Volkswagen. After an assistant toured Europe for two weeks scouting shooting sites, Zieff flew to Paris, loaded cast, cameras, costumes, props and his 36-man crew into five trucks and a bus and went on location at the Marksburg Castle near Koblenz, Germany. The scene, which required three days of near round-the-clock filming, shows an angry mob of villagers storming the castle, battering down the doors, and chasing a mad scientist and seven assorted monsters who hurriedly gather their gear and escape...
...longtime (1945 until retirement in October) top executive of the Siemens Group, maker of all things electric; of a heart attack; in Neugrünwald, Germany. Senior member of the group's managing troika, Lohse masterminded Siemens' recovery from wartime ruin to second biggest in Germany (after Volkswagen), ranging the world's markets with everything from appliances to computers...
...fair. We do see some very tasteful advertising as well as the other kind. Consider the Volkswagen campaign as an example. No cheesecake. The vehicle is sold on its merits. Frequently the ads actually poke fun at the product. But sales are still climbing...