Word: volkswagen
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Also taking a few swipes at the Big Three is Sweden's Volvo, the third largest auto importer (after Volkswagen and Opel), whose upcoming ad campaign is being handled by an even newer agency, Manhattan's Scali, McCabe, Sieves, Inc. To push Volvo, its only commercial account (approximate billing: $3,500,000), the ambitious, five-month-old agency is carrying on a Volkswagen-style campaign extolling Volvo's durability, high gas mileage, out-of-the-past lines and resistance to annual model changeovers. One Volvo ad pictures an all-paper car, which is pointedly described...
...automobile industry, where production dropped by 24% in the first seven months of 1967, expectations are general for an upturn in the fourth quarter. Volkswagen, which took the hardest beating, went back to full shifts in mid-August and now has a six-day working week. Companies returned from Berlin's recent radio and TV fair with full order books. Production of color TV sets is sold out till year's end. Inventories in industry as a whole have been running short, with an increasing number of companies about to start replenishing them...
...model T.T., the Spider and the Prinz 4, a little bug below Volkswagen price and power level, have a mere 3.2% share of the domestic market and 6.4% of German exports. In the first seven months of 1967, NSU car sales dropped 27% from the same period last year. Volkswagen too was feeling the pinch: in July both Opel (G.M.) and Taunus (Ford) outsold the Beetle in Germany. That NSU has survived the crush of the giants at all is a triumph. Its sales grew from $10 million in 1958 to $120 million last year, and almost all profits were...
Blue Suede. Shob Carter's murder was apparently solved when a police officer spotted the victim's battered black Volkswagen, bearing stolen license plates, 35 miles north of San Francisco. In the car were $2,657 in cash evidently stolen from the prosperous peddler, and the driver, a daredevil motorcycle racer named Eric Dahlstrom, 23. Beside him on the seat was a grisly piece of evidence: Carter's right forearm, neatly sutured at the severed end and wrapped in a blue suede...
While such giants as Volkswagen, Opel (G.M.) and Taunus (Ford) have cut back production to meet declining demand, BMW in Munich has been turning out its cars at full two-shift capacity. In the first five months of 1967, overall German car sales dropped 18%. At the same time, BMW increased its own turnover by precisely the same percentage, expects to reach the $250 million mark in total sales this year...