Word: volkswagen
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...German auto industry (see following story) is first in Brazil, with Volkswagen. A dozen other U.S. and European carmakers are also on the scene. Ford has assembled trucks in Brazil since 1919, completely built them there since 1957, but until recently has stayed out of the passenger-car field. Five months ago, Ford began building Galaxies in Brazil; by May they were selling almost as well as Willys-Over-land's boxy Aero-Willys and Itamaratys. Impressed by the possibilities, Ford bid to buy out its nearest competitor and acquire not only better production plants but also a more...
...elephants that roam South Africa's huge Kruger National Park are normally friendly enough. Last week however, even park rangers kept their distance from the beasts. One elephant recently sat down on a Volkswagen and flattened it, though the two German tourists inside had time to escape...
...blazing away with its .30-cal. guns; unknown to the mob, they were loaded with blanks. The police got away. Simultaneously, Guardsmen and police patrols coursed through the streets-often behind fixed bayonets-picking up every Negro in reach. Black-Power Playwright LeRoi Jones, 32, was snatched from a Volkswagen with two loaded .32-cal. pistols in his pockets. Jones, who once urged Negroes to handle white men by smashing their "jelly white faces," ended up beat-up himself: a blunt weapon split his scalp, and he required seven stitches...
...financed usually means making a 50% down payment and pay ing a whopping 3½% monthly interest on the balance over the next 18 months. Nonetheless, Brazil makes a substantial number of its own vehicles, and sells its tax-heavy trucks and cars (price of a new Volkswagen: $2,693) at a rate of 18,000 a month. Part of the explanation is an ingenious lottery called the consorcio, which gives Brazilians a gambler's chance to acquire a new car far sooner than they otherwise could-unless, of course, they happen to have enough ready cash...
...North Carolinian who started his career as an assistant editor for Pageant magazine, remained. He rose to managing editor in 1962, editor in 1963. He pacified the staff, tackled a perennial dull-cover problem by persuading Gingrich to try out George Lois, one of the adman inventors of the Volkswagen campaign. Lois, in real life a partner in the advertising firm of Papert, Koenig, Lois, Inc., gives away the $600 he gets for each cover to a Greek charity. Hayes also put across the idea that the magazine's editors should think up the table of contents instead...