Word: volkswagen
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Hermetic Alibi. An all-points bulletin snared the prosecutor less than an hour later in Victorville, 100 miles east of Naples, in a car headed home. He explained that he had driven his son's Volkswagen 300 miles to Las Vegas the night of the murders. At the time of the killings, Kirschke said, he had been en route to Las Vegas to address a Rotary convention. Witnesses backed his story. The only odd aspect to the case was that his own Karmann-Ghia had been found in running condition at the Los Angeles airport. That, said Kirschke, only...
...foreign-made autos are running 14% ahead of last year, when a record 658,000 imports were sold in the U.S., and foreign automakers now expect to sell better than 700,000 cars by year's end. The likelihood of an import record is even more remarkable since Volkswagen, though still accounting for well over half of all imports, is selling no more cars in the U.S. than it did last year...
Died. Major Edward G. Givens, 37, Air Force test pilot and one of 19 new astronauts selected last year, who was assigned as project officer in the development of a jet-powered backpack for maneuvering on space walks; of injuries suffered when the Volkswagen he was driving crashed near Houston...
Other ads are following with the same soft sell, and winning genuine, though sometimes grudging admiration. Ned Doyle of Doyle Dane, which pioneered the style (Volkswagen, Avis) long ago, gives Mary Wells credit for being a "quite beautiful" ad woman ("Most of 'em look like haunted houses"). Recalling Mary's days at his shop, Doyle quickly adds that "everything she knows she learned here." Wherever she learned it, Mary Wells is surely one of the most successful graduates around...
...Volkswagen sees it, the key to its resurgence is decreased taxes on gasoline and new cars, higher tax deductions for commuting by car, and government authorization of reduced auto-insurance premiums. Strauss has other ideas: "It had better consider which market is still particularly receptive to its product in the light of the increased demands of Western Europeans for comfort...