Word: volkswagen
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...Peugeot's $2,230 model 204, sportiest of all the French lines, a handsome, Italianate design, has a smaller engine than the Volkswagen but at its 86 m.p.h. top speed is 10 m.p.h. faster than the beetle...
President Johnson sounded almost apologetic in his protest. "I had hoped," he said, "that these businessmen could have forgone the necessity of increasing prices." But the fact that automakers would up prices on their 1967 models had long been accepted by insiders. Last week Germany's Volkswagen led the way, announcing that the East Coast port-of-entry price for the modest Beetle would jump from $1,585 to $1,639. Then, in rapid order, came Ford, with an average $107 hike; Chrysler, with a $92 boost, and General Motors, with a lower and more competitive $53 increase...
...Nice, sweet ads they were, which went unnoticed." To change that state of affairs, Lufthansa last November signed a $625,000 contract with Doyle Dane Bernbach, the Manhattan agency that had already done a superlative job of promoting West Germany's Volkswagen. The new account seemed right on the Bernbach ball. Says the agency's manager in West Germany, Joachim Schiirholz: "We felt we had to have something strong, a real shocker...
...school, not for publicity's sake, but because he is incredibly bored at doing anything else but the hairiest of man's feats." The son of an auditor, Page led a fairly normal life until his graduation from a good grammar school near London, then bought a Volkswagen bus and started driving from Amsterdam to Nepal. It took him a year; he then blithely climbed a few Himalayan mountains, began hitchhiking to Laos...
...current makes (Austin, Morris, MG, Riley and Wolseley), Jaguar will give B.M.C. needed strength in the luxury market. To make the most of its new ability to sell to every pocketbook, British Motors plans to increase overall output by 1970 to 1,500,000, about what Germany's Volkswagen, the present European leader, already produces...