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...Greek mythology, Eos was the goddess of dawn, a frisky immortal who liked to shack up with hunky gods and, on occasion, kidnap men for pleasure. Nowhere in Homer does it say anything about Eos and transportation. Yet in Volkswagen's retelling, Eos has morphed into an elegant two-door convertible. The new VW Eos features a retractable hard top that's a marvel of engineering, stowing in the rear at the flip of a switch and transforming a buttoned-up coupe into a sun-loving hellion. A car with features like that used to set you back at least...

Author: /time Magazine | Title: How VW Can Get Hot Again | 10/22/2006 | See Source »

...through 2005, when VW sold just 224,195 cars. With a market share of just 1.4%, it's outsold even by Kia. The North American business is a bleeder too, losing nearly $2 billion from 2004 through 2005 (including sales of VW's sister brand Audi). Worldwide, the Volkswagen Group posted revenues of $112.8 billion and profits of roughly $1.3 billion in 2005--a slim net gain...

Author: /time Magazine | Title: How VW Can Get Hot Again | 10/22/2006 | See Source »

...being revived in Europe. VW aims to double sales in the U.S. over the next five to six years. "If we're going to be a global player, we have to address our underperformance in the world's biggest car market," says Adrian Hallmark, executive vice president of Volkswagen of America...

Author: /time Magazine | Title: How VW Can Get Hot Again | 10/22/2006 | See Source »

...wife came to me three or four years ago and wanted to buy this Volkswagen Jetta and put biodiesel in it. It sounded like a big scam. I said, "You been in my Maui-Wowie again." But she bought the car, and it gets good gas mileage and the tailpipe smells like French fries. And I saw this as a way for farmers to dig out from the hole they were in and help the economy...

Author: /time Magazine | Title: 10 Questions for Willie Nelson | 7/31/2006 | See Source »

...whole Hoover bunch piles into a Volkswagen bus so that Olive can take her shot at the Miss Sunshine crown. The vehicle is a perfect symbol of the family's tenuous grip on reality: only the third and fourth gears are functioning. That metaphor is pitch-perfect, but the film works a little too hard at proving the vileness of beauty pageants. When the M.C. (Matt Winston) croons God Bless America into the contestants' innocent ears, he pretty much summarizes American awfulness. It is a broad and fertile field, and the Hoover family plows it desperately in a comedy that...

Author: /time Magazine | Title: The Impractical Dream | 7/31/2006 | See Source »

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