Word: volkswagen
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...posted an estimated 4% overall gain for the year. Many Brazilians still gripe about this year's 45% rise in the cost of living, but businessmen give Campos a rousing cheer, and foreign investors are registering their votes with money. Alcoa is planning a $50 million aluminum project, Volkswagen is spending $100 million to double its 60,000-car annual production, and Ford is building a $30 million plant that will turn out all-Brazilian Galaxies...
West Germany's lithe and lively Porsche is the rich man's Volkswagen. Like Volkswagen, Porsche (pronounced Portia) had not altered its size or appearance since it was founded 16 years ago, had nonetheless thrived on constant engineering change and a mystical appeal to buyers, who pay up to $6,300 for the privilege of owning one. Like Rolls-Royce and Mercedes, however, the Porsche has been over taken by the times. It has just brought out two new models that radically de part from the upside-down soupspoon look that has made the Porsche...
Brooding Boss. The similarity between Porsche and Volkswagen is not accidental. Porsche got its name from the late Ferdinand Porsche, who built his first car in 1899, went on to design the first Volkswagen in 1936. He also had a hand in designing the Panther, Elefant and Tiger tanks that terrorized Europe in World War II, spent two years in a French prison as a war criminal. Porsche's postwar success is a product of his son, Ferry Porsche, 56, a cautious, brooding engineer. Ferry brought Porsche from a garage in Gmünd, Austria to a glass...
Porsche pulls in as much as $10 million a year from the licenses (mostly for its patented synchromesh gear box) that it sells to such automakers as Italy's Ferrari and Germany's BMW. Its closest ties are still with Volkswagen. Besides a royalty of 250 for every Volkswagen that rolls off the assembly line, Porsche reaps from VW an additional research-and-development...
Flick, Flick. Ferry Porsche doggedly refuses to tie himself more closely to Volkswagen, just as doggedly refuses to go after the mass market. Porsche owners are such as Elke Sommer, Herbert von Karajan, Prince Rainier, Ingemar Johansson, Juan Carlos of Spain and Krupp Heir Alfried Krupp von Bohlen und Halbach. Like Porsche owners everywhere, they flick their headlights in salute as they pass on the highway, even at 100 m.p.h. U.S. highways now boast 29,000 Porsches, and half of Porsche's production is sold in the U.S.; demand is so strong that U.S. buyers must now wait...