Word: volkswagen
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...supporters, however, did not favor any one particular make so much as they favored individuality in their cars. Seven different makes were represented among ten cars; a sleek Mercedes Benz sporting Dartmouth and Wellesley decals, a black Corvair with two red stripes, a Volkswagen bus from South Carolina decked out like a traveling hotel with curtains and bar, a Nissen De Luxe buried in Goldwater and Ted Kennedy stickers...
...dealers also discussed the 1965 models, Studebaker's first produced entirely in Canada. Studebaker has dropped its radically styled Avantis and slow-selling Hawks, now is concentrating on the more conventional Commanders and Daytonas. Like many European auto firms, notably Volkswagen, it has made only "running changes," will not try to compete with Detroit's yearly model changeover. So far this year, Studebaker has sold 27,800 cars in the U.S., v. last year's 65,000, and 5,718 in Canada, a slight rise. Despite U.S. tariffs that average $62.50 a car, lower Canadian labor costs...
...perusal of the report showed little change in the University's prudent investment habits. Among other things, the report indicated that the University has reduced its holdings of tobacco common stocks and added 10,000 shares of Chrysler to its more substantial blocs of General Motors, Ford and Volkswagen stock...
...have his looks: he is younger now-often no more than 20-and far less affluent. He crosses the ocean on a charter flight, not a luxury liner, carries no steamer trunk but a single (generally battered) suitcase, and sometimes gets along on a knapsack. He travels in a Volkswagen (also generally battered) or a secondhand scooter, or he hitchhikes. He will stay in hostels or third-class hotels but prefers to bed down in a sleeping bag, never cares what his food is cooked in so long as it is native to the country he is in. The oldtime...
...Madison Avenue sees it, the main campaign of Election Year 1964 will pit Doyle Dane Bernbach against Erwin Wasey, Ruthrauff & Ryan, Doyle Dane, the imaginative agency celebrated for its Volkswagen and El Al ads, has landed the prized account to merchandise Lyndon Johnson to the U.S. public; Erwin Wasey, whose accounts stretch from Gulf Oil to Olga Girdles, has edged out Leo Burnett, Inc. and several other eager contenders to win Barry Goldwater's business. Beyond those two, hundreds of agencies this year have gone into politics for pay - and just about every major candidate has engaged some advertising...