Word: volkswagen
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...taken to St. Elizabeth's Hospital in Brighton shortly after his Volkswagen collided with another car at the intersection of Nonantum Rd. and Maple St. in Newton. The driver of the other car was uninjured...
...biggest production gain of any major automaker in the world; it also raised its sales to $775 million and made a $40 million profit. Equally important, Opel last year enlarged its share of the competitive German auto market from 16% to 23% at the expense of a tough rival, Volkswagen. The Opel auto that did the trick is the little Kadett, which was introduced 18 months ago. After a slow start, the Kadett finally caught on; Opel sold so many Kadetts (177,443) in 1963 that Volkswagen's share of the market declined from...
...would have felt out of place driving a Mercedes. But in the early 1960s, after the company had recovered its financial health, Opel's Ohio-born Managing Director Nelson J. Stork, 59, a veteran in G.M.'s overseas divisions, began to level his sights on Volkswagen in the low-cost range and Mercedes in the high-priced group. Says Stork: "We decided to shoot for more customers and try to keep them by offering everything from a one-liter small car to the biggest...
Opel still has a way to go before it overtakes Volkswagen or Daimler-Benz, the maker of Mercedes, both of whose annual sales are well above the $1 billion mark. But Director Stork can draw confidence from the fact that his strategy of offering many models is precisely the same one that Opel's U.S. parent used in the late 1920s to sail past Ford and become the world's largest automaker...
Competition was appearing for Volkswagen on other fronts as well. Introduced in the U.S. last week was a pert new British auto, the Sunbeam Imp. Made by the Rootes group and powered by a rear-placed aluminum engine, it seats four and sells on the East Coast for $1,495, which is $100 less than the beetle-backed Volkswagen...