Word: volkswagen
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...newest variant of the appeal to sophistication is that made by needle-sharp President William Bernbach of Manhattan's Doyle Dane Bernbach, who has wowed the ad industry with his grain-of-salt Volkswagen ads playing up qualities that would normally be considered shortcomings ("Think small"). Though some admen still stubbornly insist that "humor doesn't sell," the evidence is that nowadays it does. The major factor in making Duluth's Chun King Corp. a nationally known enterprise has been the zany commercials for the company's prepared Chinese food written by Hollywood's Stan...
Gigot. Ugh. In the middle of the cellar sits a mighty peculiar pile of something. Could it be an igloo of grease? Or maybe a Volkswagen wearing pajamas? All at once a face comes out of it, and what a face! The features are covered with hair, the hair is covered with dirt. But just as the customers are about to scream, the monster waddles comically across the floor and revolves a massive iron wheel that looks as if it opened at least a sluiceway in Grand Coulee Dam. The pipe roars like Niagara, and from...
...haul out the damp sandy soil on which most of Berlin is built, and installed a ventilation system made up of lengths of stovepipe. To get the job done, the students had to sacrifice one college semester and raise about $3,750, which went for such equipment as a Volkswagen bus for removing earth, an electric drill, cables, field telephones, miners' lamps and tools...
...been developing for two years in strictest secrecy, and once intended to begin making in the U.S. this year. (The plans were canceled last April after Ford decided that the U.S. small-car market was contracting.) The Taunus is 7 in. longer and considerably more commodious than the Volkswagen. It has front-wheel drive and a 50-h.p. V-4 engine that speeds the car to 78 m.p.h. Its price in Germany is $1,332 v. the Volkswagen's $1,246. Ford, so far, does not plan to sell the Taunus...
Germany's Opel, a subsidiary of General Motors, last week brought out its new Kadett, which is priced at $1,269, v-$1,245 for the small Volkswagen. The two-door Kadett speeds to 75 m.p.h. on a 46-h.p. engine, and. like the Morris 1100 and the Renault R-8, gets about 35 miles per gallon. It has a bigger luggage compartment than the Volkswagen, but no major styling or mechanical innovations. Up at VW headquarters in Wolfsburg. the Volkswagen people did not seem worried...