Word: volkswagen
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...attachment to the old and familiar, it appears, extends even to his choice of automobile. Back in 1969, the young army colonel who led the conspiracy against King Idriss, smuggled men and weapons around Libya in a battered turquoise Volkswagen Beetle, which is a popular Libyan National Museum exhibit. So it was not surprising that when Gaddafi said goodbye to his visitor and climbed into the passenger seat of a waiting car, it was a brand-new, metallic blue...
...Tahoe SUV. Green-minded humorists hijacked the campaign, creating widely circulated Tahoe ads with slogans like, "Nature? It'll grow back. Drive a car that costs the earth." Last year, Lee Ford and Dan Brooks, a London-based creative ad development team, came up with an "edgy" Volkswagen spot for a demo reel: a terrorist tries to detonate a car bomb outside a crowded café. But the car, a VW Polo, is too sturdy--it contains the blast, killing the terrorist but saving the café. Shot on a shoestring budget, the clip is shocking, tasteless, stunningly effective--and totally unauthorized...
...what about David Bernal, a.k.a. David Elsewhere? He's living the viral dream. Since that night in 2001, he has danced in commercials for 7-Eleven, Heineken, Pepsi and Apple's iPod. He has shown his stuff on Jay Leno, Jimmy Kimmel and Steve Harvey. He did a Volkswagen ad that consists entirely of his gloriously funky reinterpretation of Gene Kelly's classic Singin' in the Rain routine. He even did a cameo in You Got Served. "The choreographer had seen [the video] and wanted me to be in the movie," Bernal says. "That's usually how it works...
...today is like any other day, this is what is going to cross the line from Mexico: a million barrels of crude oil, 432 tons of bell peppers, 238,000 light bulbs, 166 brand-new Volkswagen Beetles, 16,250 toasters, $51 million worth of auto parts, everything from the little plastic knob on the air conditioner to your cell-phone charger. It all comes in trucks and boxcars and little panel vans, and that's just the stuff that Customs can keep track of. There is also the vast shadow market--not just the cocaine and heroin and freshly laundered...
...Vultaggio, the 6-ft. 8-in. son of an A&P produce manager, who started out hawking beer in New York City from the back of a Volkswagen bus (he proudly recalls being a victim of armed robbers and once threw a brick at a robber's getaway car), wind up building a New Age--drink business, selling bottles adorned with cherry blossoms? From death stares to drapes in three easy steps. Vultaggio and partner John Ferolito established a semisuccessful beer distributorship before trying to produce their own brands. Their first choices were a little less refined than mandarin-orange...