Word: volkswagen
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...fully meeting. But admen themselves are badly split on just what advertising should do. "Advertising should be creative and edifying and should strive to be an art form," says Doyle Dane Bernbach's Maxwell Dane (whose agency has won plaudits for its artful ads for Volkswagen, Polaroid, and El Al Israel Airlines). But Norman B. Norman, president of Norman Craig and Kummel, insists that "the business of advertising is solely to move goods. You bastardize it if you try to make it an art form...
When summer vacation came, Makinen set out in a rented green sunroof Volkswagen for a trip through East Germany and Poland to Moscow. Nothing more was heard from Student Makinen until last week, when Moscow announced that he had been arrested...
...Kiev on July 27, said the Russians, he had parked his Volkswagen in an "inconspicuous spot" and flagged a taxi to take him to a military installation near the city. There he had been seized by security agents and a Soviet army officer, as "with trembling hands the spy aimed his camera and clicked away rapidly." Tucked into a body belt, they found eight rolls of film, road maps and other impedimenta, including some notebooks. Sample entries: "Near city I ate three sandwiches ... At 156 kilometers, it started raining . . . Encountered peasants." These seemingly innocent notations, explained the Russians, were really...
...different models was more than the ordinary car buyer's imagination could cope with. With the 1962s, the number of models on sale will hit an alltime high of 400-and more may come if the auto manufacturers follow through on their talk of bringing out Volkswagen-sized models later in the year...
Manhattan bike riders find that they can snake easily through the traffic snarls, making their way through narrow openings where not even a Volkswagen could pass. Some cyclists are frightened by their first experience of heavy traffic, but, says Allen Bragdon, a publishing executive who pedals to work with an attache case strapped to his bike, "it's really quite safe. Everyone thinks, 'Look at that fool on the bike. Let's stay away from him.' " Bicycling gives the riders a strong sense of independence. "You're a free agent," says Bragdon...