Word: volkswagen
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Last week, the government took its first real step toward selling this profitable empire. Free-enterprising Economics Minister Ludwig Erhard announced that the Volkswagen auto works, the world's fourth biggest automaker (behind the U.S. Big Three), will be sold to small stockholders, and the deal will set the pattern for the later sale of other state-run giants...
...less unique but still popular off-shoot of the imported transportation mania is the cult of the little car. The little car can be anything from an Austin to a Renault or Volkswagen (never a Hillman Minx, of course); it has unusual features, such as the engine being in back (which makes for question-provoking louvres where the trunk lid should be), or turn signals that point out from the door posts instead of blinking from the rear fenders, lending a quaint, Old World flavor. The real virtue of the little car, of course, lies just in its being little...
Besides Fiat, 16 foreign companies are making a determined bid for the U.S. second-car market this year. The top seller, Germany's Volkswagen, is already racing 23% ahead of last year's rate of 50,000 U.S. registrations. France's Renault so far this year has sold 3,970 cars v. 2,910 in 1956, figures it will reach 20,000 for the year. Britain expects to sell 50,000 to 60,000 cars in the U.S. during 1957. It has solid ground for such optimism. January-February shipments of British cars to the U.S. reached...
FIAT EXPORT DRIVE will put Italy's biggest automaker into U.S. foreign-car sales race in a big way for first time. Encouraged by Germany's Volkswagen, which found 50,000 U.S. buyers last year, Fiat aims in 1957 to sell 10,000 of its models throughout nation. Price...
Such specialization would inevitably throw up industrial giants. A combine of Volkswagen and British Motors, say, might dominate auto manufacture in a large part of the world. A combination of German camera manufacturers and British film makers might produce a colossus rivaling Eastman Kodak. This would not only make for better yet cheaper products and vastly expanded trade, but would help solve one of Europe's fundamental social and economic problems. In most European nations today, increases in real wages are blocked by the fear that they might make exports more expensive and less competitive. In a common European...