Word: volkswagen
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ITALIAN AUTO BOOM pushed record first-half '56 production 15% ahead of last year, 30% over '54. Fiat leads the way, finds that its baby "600" is gaining favor even in Volkswagen Germany...
Last week Volkswagen, which is West Germany's top manufacturer, reported record output of 329,893 cars in 1955, said that it expects to produce 400,000 this year. The entire West German industry is doing so well (283,000 cars in the first four months this year) that the Bonn Republic claims the title of world's No. 2 automaker (after...
...Volkswagen, which exported 34,000 models to the U.S. in 1955, expects to ship 40,000 this year and might be able to sell 50% more. But other business is too pressing. Its deliveries in Sweden are four months behind, and Germans must wait up to eight months. Other West German manufacturers are also doing well. Exports of the sleek, expensive Mercedes Benz are up 20%; Porsche has already shipped 1.034 cars to the U.S., almost as many as in all of 1955. Even the French industry is buzzing at a record rate...
...small foreign car that is selling well in the U.S., and Volkswagen's Boss Heinz Nordhoff summed up the reason: "The longer and sleeker they build them in the U.S., the better we like...
Britain has been hardest hit by Germany, which has already overhauled Britain in the U.S. (where 29,000 Volkswagens were sold in 1955), is fast pulling ahead in European markets as well. Last week, as British Motor Corp. raised prices, Volkswagen, which cut prices seven months ago, hinted that it will soon reduce them again in a bid for bigger sales...