Word: volkswagen
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Remember Fahrvergnugen, the German tongue twister that Volkswagen adopted for ad campaigns in the early 1990s to express the thrill of driving its cheap, dependable, even lovable cars? For VW owner Ann Jones of Corona, Calif., the experience has been more like far from groovin'. Jones was lured to the Jetta by its stylish looks, elegant interior and solid road handling, which made it seem worth the $18,900 price. But a few months after bringing her new sedan home in 2000, she returned it to the dealer because of an oil leak...
...awesome-looking puppets from a New York supplier (sources tell me that only five groups of such puppets exist), and made splendid use of them onstage. As the play progressed and scenes changed, Audrey II grew larger and larger, finally ending up the size of a small Volkswagen, equipped with fangs and a mouth full of purple feathers. The puppeteering was fabulous: Sarah D. Ronis ’03, who operated the smallest version of the plant, and John S. Denton ’06, who wore it in its final two forms, did a splendid job keeping up with...
...said nothing on the walk across the parking lot to Newman's Volkswagen, the rear seat of which had been removed to accommodate a small block Ford V-8. After we got rolling, we discussed what we had just heard and decided that it would be better to devise a plan of our own: So it was decided that we would split the "brainstorming" responsibilities. Hotch would do the legwork and Paul would put up the $40,000 seed money. By the time we were on the open road, traveling at Newman's usual 90 mph pace, we both felt...
...Pischetsrieder's first task. Next, he's got to ensure that VW's move into luxury doesn't come at the expense of sales in its higher- volume, mid-priced segments. "We know the premium segment is different from the mass market, and we need to make certain that Volkswagen lives up to its new image," he said in September. Considering how tough the U.S. luxury market is, that's an understatement. VW's challenge is to get more Americans to view it as a People's Car for the rich. And Phaeton's tepid European performance suggests it might...
...brand. Will such moves be enough to lure back customers like Ann Jones? A few weeks ago, she grew fed up with her Jetta and traded it in for a new Honda Accord. It's a testament to VW that she did so grudgingly. "I will miss the Volkswagen style and I was saddened to leave my Jetta," she says. But her Accord provides her with something the Jetta never could: "I have more peace of mind...