Word: volkswagen
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...Mays made a name for himself as the guy behind the cuddly Volkswagen New Beetle, which is both mod and familiar (the Old Beetle); the Ford Thunderbird, which is...also mod and familiar (the '56 T-Bird). He takes his cue from the notion that you can't move forward without looking over your shoulder, and his popular designs in recent years have ignited a chorus of "Retro!" Which, he argues, misses the point. It's not just backward, it's about forward...
...Mays made a name for himself as the guy behind the cuddly Volkswagen New Beetle, which is both mod and familiar (the Old Beetle); the Ford Thunderbird, which is...also mod and familiar (the '56 T-Bird). He takes his cue from the notion that you can't move forward without looking over your shoulder, and his popular designs in recent years have ignited a chorus of "Retro!" Which he argues misses the point. It's not just backward, it's about forward...
...maybe the Nissan Altima. But there's a problem. The really emotive mobiles - the '49, the GT40, the new Cadillacs - are priced beyond our reach. Toyota is trying. But with all the production technology out there, can't anyone start making a people's car - a real "Volkswagen" - that doesn't make us commoners have to get our thrills from looking at the pictures...
...clear imperative is for Volkswagen to raise productivity at its German factories while maintaining its reputation for producing well-made cars. According to a study by World Markets Research in London, VW's factories turn out only 46 cars per employee, while Renault averages 71-73 per worker and Nissan gets 101 at its British assembly plant. Volkswagen has a been a pioneer in using so-called platforms - mainly common engines and drive trains - on a wide number of models, thus saving money on research and development. But many analysts have warned that the company may be taking the process...
...Volkswagen, with 19% of the European car market, has its work cut out for it in trying to increase its market share against low-end competitors like Fiat, Ford and Japanese imports. Now luxury competitors are pushing their marques into the compact-car market too, including the Mercedes' A-Class and BMW's One-series, further encroaching on Volkswagen's territory. It's no wonder the People's Car-maker decided to fight back by launching a challenge in the luxury sector. But as beautiful as it looks, does the Phaeton stand a chance against the established luxury champs...