Word: volkswagen
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...German Big Business is slowly catching on. A number of large corporations, especially those engaged in international trade, have started training programs to help women join management ranks. Volkswagen has a program to train 18 women a year--admittedly a small number--for a corporate level where there are 800 managers. The women, mostly engineers already employed by the company, get a year of coaching as preparation for entry-level management jobs...
DIED. IVAN HIRST, 84, British army engineer who retooled Volkswagen's bombed-out factory in Wolfsburg, Germany, at World War II's end to roll out one of the firm's prewar prototypes, which soon became the popular Beetle; in Marsden, England. The British army ordered 20,000 for transport duty, ironically turning Hitler's dream of a "people's car" into a reality...
Honda Insight 61 70 Volkswagen New Beetle* 42 49 Volkswagen Jetta* 42 49 Volkswagen Golf* 42 49 Chevrolet Metro...
...went into buying stuff for their homes. The stunning success of the colorful (read: No more beige!) iMac, for instance, not only helped save Apple but has also inspired a raft of whimsically styled, low-cost personal computers from firms like Dell, Gateway and Compaq. The New Beetle rescued Volkswagen's image two years ago and became a catalyst for change in the auto business. Carmakers are finally putting a premium on how their products look because they know that otherwise we won't buy them anymore...
...black-box camera, Swingline has streamlined its standard stapler. Any company without in-house talent is reaching for a hot design consultant. "Manufacturers recognize that consumers are looking for more than functional benefits," says Barry Shepard, co-founder of SHR Perceptual Management, the design consultancy that helped conceive the Volkswagen Beetle. "A product that matters needs to say something about the person who owns...