Word: volkswagen
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...comes a man named J Mays (that's right--first initial, no period) leading a crusade to make the automobile matter again. Mays is the man who brought us the first car with turn-of-the-century distinction, Volkswagen's alluring "new" Beetle. In 1997 the then 42-year-old Oklahoman was tapped to become chief of design--the youngest ever--at Ford Motor Co., itself in the midst of a crusade to be different, better and above all more consumer focused...
...automotive-strategy group that is already coming up with new products. Plans for a Mercedes minivan have been canceled. Yet the group has commissioned at least one new minivan-like vehicle, to be built probably by Mercedes, and a Chrysler car that will be marketed in Europe against Volkswagen's successful Golf. Both products are being designed with input from both Stuttgart and Auburn Hills. Marketers Holden and Zetsche insist that brand identities and marketing will remain separate. Yet inevitably, Mercedes engineering will make Chrysler cars more reliable, and Chrysler's flashy designs will make Mercedes less boring...
Commercialism in classrooms has become so rampant that last week a California education committee voted to restrict the use of brand names in taxpayer-funded textbooks. Parents were upset about a McGraw-Hill math textbook that is filled with references to products like Volkswagen automobiles, Jif peanut butter and Beanie Babies. McGraw-Hill representatives point out that the company receives no compensation for mentioning the products, which are used simply to get kids' attention. "The practice of using real-life examples is a technique that's been around for 12 to 15 years," says Roger Rogalin, president of the publishing...
...cases where companies like Volkswagen, Krupp and Daimler-Benz are being sued for back wages for using slave labor during the war, people are asking to be compensated for work they would never have done willingly in the first place; no justice there. As for repayment for pain, how does that work? Stolen property may be returned, but how would a young banker in modern Germany have compensated my great-uncle for the loss of his family, his ambition and his spirit...
...consider trading in that gas-guzzling sport-utility vehicle for a more fuel-efficient model--perhaps the 1999 Honda Civic, which gets around 35 m.p.g. and was cited as the best "green" vehicle in the new Consumer Reports annual automotive survey. As an alternative, you could choose the Volkswagen Passat, named the best family sedan; the Mazda Protege, the favorite small sedan; or the Subaru Forester, the best small...