Word: volkswagen
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...realm of fascinated horror, sublimated into sentimentality. We call the Guinness Book of World Records and the local TV news. If P.T. Barnum were here, we'd alert him; the circus loves biological anomalies, in the way that it cherishes those stunts in which eight clowns emerge from a Volkswagen...
...settle wartime claims against them. Since then no fewer than 10 class actions have been filed against European companies that do business in the U.S. Some of these are claims for individual accounts confiscated by banks in Germany and Austria. Others charge that major corporations such as Krupp, Volkswagen and Daimler-Benz profited from slave labor during the wartime years and should pay billions in back wages and other compensation. The issue of Holocaust reparations was raised again at a conference in Washington last week sponsored by the State Department and the U.S. Holocaust Memorial Museum, where representatives from...
...Lasseter arrives for his interview in a big red bug with metal eyelashes. "Come see my bug!" he yells, grinning and waving from down the street. Wine connoisseurs in town to tour Sonoma's vineyards turn to stare. Kids point and giggle. The "bug" turns out to be a Volkswagen painted as a lady bug to promote the Oscar-winning director's other "bug"--Pixar's computer-animated film A Bug's Life. Lasseter's tale of greedy grasshoppers and anxious ants broke the Thanksgiving holiday box-office records with $45.7 million in ticket sales and slaughtered its main competitor...
...VOLKSWAGEN BEETLE The people's car became a 20th century icon as well as a huge commercial success, despite its provenance as a project of Hitler's. The Bug slowly caught on in the '50s among practical-minded buyers, and then in the '60s became a groovy symbol of peace and love...
...adman's adman. He wasn't a hipster like William Bernbach, who tapped into youthcult with the "Think Small" campaign for Volkswagen. He wasn't an elegant rationalist like David Ogilvy, whose ads famously advised the rich that a Rolls-Royce was the sensible car to buy. He didn't even work on Madison Avenue, but in Chicago's Loop instead. But Leo Burnett, the jowly genius of the heartland subconscious, is the man most responsible for the blizzard of visual imagery that assaults us today...