Word: volkswagen
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...Needham's role in the deal and its Wheaties ads, in which pint-size Olympic Gold Medalist Mary Lou Retton gulps down cereal with the "big boys." Doyle Dane Bernbach ($1.7 billion) has the most to gain. After scoring numerous hits over the years with ads for longtime client Volkswagen, the agency attracted notice with its beguiling babies series for Michelin tires. But DDB lost several major clients in 1985, dropping $45 million in business with the exit of Polaroid and Atari alone...
...dealers in the U.S. who until a few months ago routinely added premiums to popular Japanese models are now beginning to encounter customer resistance. Says David Grasemere, a New Milford, Conn., Volkswagen dealer: "Japanese dealers may soon have to start offering incentives to sell their higher-priced cars." As the balance of competitive power between Japanese and American automakers appeared to be shifting last week, shares of General Motors, Ford and Chrysler all rose on Wall Street...
Police closed off the entire capital to search for the killer. A police report said squad cars chased a Volkswagen sedan headed north...
Only three years ago, Commodore International of West Chester, Pa., was the hottest name in a hot game: home-computer sales. Its Commodore 64 was the Volkswagen of computers, a low-cost, dependable model that became the best- selling machine in the business. The company's earnings reached a record $144 million in its fiscal year...
...names were at the Houston Auto Show: General Motors, Ford, Chrysler, Volkswagen, Toyota and Nissan. But the name that attracted the most attention was a new one: Hyundai (rhymes with Sunday). Hyundai is the first South Korean company to export cars to the U.S. At the Houston show and at the National Automobile Dealers Association convention in New Orleans, Hyundai last week unveiled its new Excel, a front-wheel-drive subcompact with an enticing base price of $4,995. The company is launching Excel with a $25 million advertising campaign and confidently predicts that it will sell 100,000 vehicles...