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Japanese-made autos currently command 10.3% of sales in West Germany, almost double the level of just one year ago. Because of lower labor costs, more efficient production and currency differences, a Toyota now sells in West Germany for up to 20% less than a Volkswagen. A recent cover on the German newsmagazine Der Spiegel showed a yellow car with slanted eyes for headlights and buck teeth projecting over the bumper. Since West Germany ships 27% of its national production of goods abroad, the Bonn government thinks that it cannot impose import restrictions on Japanese cars without risking a damaging...

Author: /time Magazine | Title: Slippery Roads | 1/12/1981 | See Source »

Alcomobile sales in Brazil took off. Says Mario Garnero, president of Brazil's National Automobile Industry Association: "We cannot produce enough alcohol vehicles for the public demand." Volkswagen, Brazil's largest automaker, increased its output of alcohol-consuming cars from 5,000 in July to 26,000 in November. Only one of every five cars coming off the Volkswagen assembly line is now gasoline-powered. Drivers unable to buy new alcohol-consuming cars have besieged mechanics, who, for about $900, will retool a gasoline engine to burn alcohol...

Author: /time Magazine | Title: Energy: Proof It Works | 12/22/1980 | See Source »

...Volkswagen's Rabbit faces tough com petition from new American subcompacts like the Ford Escort, and sales of the U.S.-made Rabbit dropped 26% in November...

Author: /time Magazine | Title: Business: Detroit's Road Is Still Rocky | 12/15/1980 | See Source »

...sale, 4 million people visited Ford showrooms. Over the next two years, the company built 1.28 million Mustangs. Young people snapped them up because they looked racy, yet cost as little as $2,368. Older folks bought them as second cars that had much more pizazz than the Volkswagen Beetle. Whooped a rejuvenated Texas bachelor of 44 in a letter to Ford: "Man, this pony is the greatest. A widow with 7,000 acres came 60 miles so I could take her riding in it. I thought the jig was up for me. Thank you, thank you, thank...

Author: /time Magazine | Title: Business: American as All Hell | 12/1/1980 | See Source »

...Plaque Invader." The cape outfit is only one of twelve costumes he dons to amuse young patients. At Christmas he may be dressed as Santa Claus, and around July 4 as Uncle Sam. Schmidt drives to and from work in a vehicle that he calls a "Plaquemobile," a white Volkswagen topped by a king-size Styrofoam molar...

Author: /time Magazine | Title: Medicine: Drilling for New Business | 12/1/1980 | See Source »

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