Word: volkswagen
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...mindful of past government-sponsored white elephants like the Concorde, which has cost Britain and France $9 billion, will not provide money to continue testing. Engineers claim that without further government subsidies, the company may forfeit its lead in developing the first gas-stingy wonder car to Volkswagen or Renault, which are working on similar projects...
From the Toyota Tercel driver on the Santa Ana Freeway in Los Angeles to the Volkswagen Rabbit owner dodging potholes on the F.D.R. Drive on Manhattan's East Side, the American-built car has become an object of derision and jokes. All too many American drivers now consider the cars they once fawned over to be simply too big, too heavy and too expensive. As car sales continue a yearlong slump and the auto industry faces its gravest crisis ever, an increasingly anxious public is asking: Why can't Detroit build more and better small cars...
...fired up the world's first moving assembly line in Highland Park, Mich., to build Model Ts and began paying workers the then unthinkable salary of $5 a day, Detroit has been the center of the American automobile business. All five of the country's automakers (including Volkswagen of America) have their headquarters in Detroit or one of its suburbs...
...looked like a trustbuster's dream. Last Wednesday the top executives of General Motors, Ford, Chrysler, American Motors and Volkswagen of America all sat down at the same table in the Washington offices of the Motor Vehicle Manufacturers Association for a lunch of asparagus vinaigrette and tomatoes stuffed with chicken salad. But the automen were not fixing prices; they were coordinating strategy for a meeting just after lunch with one of the industry's most powerful critics, Jimmy Carter...
...sound precedent for giving an auto-union leader a seat at the director's table. In West Germany, union officials for years have had a role in determining corporate decisions under a system called Mitbestimmung, or codetermination. Under this arrangement, West German union representatives in 1976 agreed to Volkswagen's decision to build assembly plants in the U.S. after they were convinced it would ensure the firm's survival and their own jobs in the long run, even though it meant limited union jobs at home. Says VW Chairman Toni Schmucker: "I don't claim...