Word: volkswagen
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...Volkswagen rolls into a Pennsylvania town...
Until two years ago, the sleepy, small (pop. 3,000) Pennsylvania town of New Stanton near Pittsburgh was little more than a cluster of motels, restaurants and gas stations serving passers-by on the Pennsylvania Turnpike and Interstate 70. Now it has become a Rabbit farm. Next week Volkswagen Manufacturing Corp. of America, a subsidiary of the giant of German small cars, will begin turning out VW Rabbits in a refitted former Chrysler building on Route 119, just outside New Stanton...
...will not be the first time that a foreign maker has produced cars on U.S. soil. Britain's Rolls-Royce did it in Springfield, Mass., from 1921 to 1931. But Volkswagen's huge investment-a projected $250 million-makes it unique right now. No other overseas automaker has a U.S. factory operating; Volvo last year indefinitely postponed plans to build cars...
...hired about 1,000 workers. Most live within 35 miles of New Stanton, but some with special skills have come from Ohio and New York. For management talent, VW turned to Wolfsburg and Detroit. To run the Volkswagen Manufacturing Corp. of America, VW raided General Motors and got lanky James McLernon. Despite seven years of service as Chevrolet's general manufacturing manager, he was passed over for a vice presidency and was ripe for plucking. He left GM with some misgivings: "It was a tough decision to make." But VW's lure was a reported $1 million, five...
...plant, Brook Park, Ohio, hanging breathlessly by their seat belts. VW ultimately saw itself as having no choice but to assemble cars in the U.S. With the dollar losing value against the West German mark, VW's U.S. prices went up relentlessly. The average price of all Volkswagen models sold in the U.S. climbed almost 14% last year alone. VW, whose famous Beetle was once the top-selling U.S. import, saw its share of the U.S. market shrink from 6.8% in 1970 to about...