Word: volkswagens
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Dates: during 1970-1979
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...than Union Carbide's Glad bags and Colgate-Palmolive's Baggies. Bisodol commercials trumpet its stomach-soothing effectiveness over Turns and Rolaids. A Beech-Nut gum ad stresses that each pack contains eight sticks and displays a Wrigley pack, which has only seven. A plug for a Volkswagen Type III sedan insists that it has just as much in its compact as Maverick, Toyota or Datsun. The idea is infectious. Lincoln Continental commercials refer only to "that other American luxury car," but the ad agency, Kenyon & Eckhardt, is studying the possibility of naming Cadillac. Says K. & E. Chairman...
...banks and multinational corporations. Occasionally they try to turn a quick profit by capitalizing on oscillations in the value of one currency or another. But usually they are merely trying to protect a routine sale, loan or investment from loss due to an unexpected dip in some currency. Volkswagen, for example, takes in billions of dollars each year from U.S. sales. When the dollar quivered at the start of last summer's currency crisis, VW executives reportedly transferred as much as $500 million into more stable German marks. The move was only prudent; the dollar's value relative...
...slapping a surcharge on imports, later by campaigning successfully for revaluation of the German mark and Japanese yen. Since last fall the strategy has been paying off. Sales of imported cars so far this year have slumped to 14.5% of the total, down a percentage point from 1971; Volkswagen volume is off 23%. But sales of American-made cars are speeding up so sharply that some automen believe that the total this year could whiz to close to 11 million vehicles, v. 10.2 million last year. The auto spurt has helped to push overall U.S. retail sales about 10% ahead...
...structures were ripped and dangling. It was like nothing I've ever smelled before and hope to God I never do again." Another Journal reporter, Harold Higgins, stood on a bridge and watched a 30-foot house trailer "riding a wave like a surfboard." A woman reported "a Volkswagen floating down the street with the people hanging on and screaming for help...
...orders the protester's bank to turn over the money, for which some banks charge the depositor $5 to $20. If a bank account cannot be found, the IRS looks for other assets. In Boulder, Colo., Bob Marcus owed $ 1.25 in phone tax, whereupon the IRS seized his Volkswagen, auctioned it for $277, deducted the tax, and gave him the balance...