Word: volkswagens
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Dates: during 1970-1979
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...Star. That sort of economic discipline was thought impossible until last year, when the Peter Fonda-Dennis Hopper production, Easy Rider, hit Hollywood the way the Volkswagen hit Detroit. Shot on a starvation budget of $400,000, the film is expected to gross $30 million-a reminder that people 30 and under account for 75% of the U.S. box office...
Other companies are following the chemical makers' lead. Siemens, a major electrical firm, expects its 1969-70 overseas investment to total more than $100 million. It is expanding plants in Europe, Australia and Canada. Volkswagen expects to enlarge an assembly plant in Brazil, and Daimler-Benz will put $68 million into Brazilian and Argentine auto plants during the next three years...
...prices between $3,500 and $4,000. Now a Canadian firm has raised the specter of a noisy Hovercraft in every garage. Ottawa's MHV Ltd. will soon begin to mass-produce two-passenger models that ski along as fast as 60 m.p.h. and cost less than a Volkswagen...
There are the big demonstrations, when the assistant professors pack the wife in the DR dress and the little blond kids and the collie into the Volkswagen and take off for Washington. They stay there a day or so and come back with blue buttons, which the wife wears for the next few weeks, and they tell you what a great FEEEEEELING it was to be with all those people who were so dedicated in their desire and actually very clean...
...half, while the West German share has shrunk to 6%-and even that 6% is being threatened. Japanese firms, having nearly taken over the U.S. market for foreign-made radios, TV sets and tape recorders, are beginning to challenge the traditional German dominance in heavy electrical machinery as well. Volkswagen remains the most popular imported car in the U.S., but its sales through November slipped 5% below the 1968 period. One reason: phenomenal sales gains of 80% for Japanese-made Toyotas and of 52% for Datsuns...