Word: volkswagens
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Dates: during 1990-1999
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With a starting price of $15,200, the new Beetle can't boast that it's the cheapest of its class, a huge part of the original's appeal. German automaker Volkswagen was careful to add an array of modern amenities such as an adjustable steering column, a six-speaker stereo system, an air filter for the cabin, and air bags front and side. Still, such similarly equipped subcompacts as the Honda Civic, GM Saturn, Ford Escort, Chevrolet Prism and Toyota Corolla are all cheaper and better-established models...
...VOLKSWAGEN: "SUNDAY AFTERNOON" Most car ads talk about the car or the life-style of its owner. VW's infectious spot does neither. Instead, it shows two slacker twentysomethings cruising aimlessly around a desolate stretch of Los Angeles in their VW Golf to the monotonous ditty Da Da Da. They retrieve an abandoned chair from the street, only to discard it minutes later after detecting its stench, then drive off, leaving viewers with this message about the car: "It fits your life or the complete lack thereof." The spot breathed new life into its sound-track song, a 1982 release...
...pursue a lifelong passion for gardening. But she noticed that "everyone was starting to have plants in their houses and offices." She convinced the owner of a Reno restaurant that decorating with some foliage would boost business. With only $1,000 to her name, she borrowed a friend's Volkswagen bus, drove to San Francisco and bought pots of greenery, which she leased to the restaurant...
...Nicholas-Applegate Worldwide Growth Portfolio, is finding dozens of stocks to her liking, especially among export-driven companies benefiting from weakening currencies. Her favorite countries are Germany, the Netherlands and France. Favorite stocks include the French oil company Elf Aquitaine, Dutch electronics-giant Philips and German carmaker Volkswagen...
...toll highway leading from Hongqiao international airport to Shanghai's inner ring road, and the North-to-South Elevated Expressway cutting through downtown. About 20% to 30% will derive from a joint venture that makes chassis, front suspensions, rear axles, steering and shock absorbers for the Shanghai Volkswagen Automotive Co. The third revenue stream is produced by Nanyang Bros. Tobacco Co., a Hong Kong manufacturer of the popular Double Happiness cigarettes, which last year had sales of $141.6 million. Responsible for as much as 80% of SIHL profits in 1996, Double Happiness will contribute only 20% to 30% this year...