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Today, all four automakers have still smaller cars on the way to market. Called "subcompacts" for want of a better name, they are designed to compete directly in size and price with Volkswagens, Toyotas and Datsuns-just as the compacts were originally introduced in the 1950s to counter rising sales of imports. But while the compacts grew in size and power over the years, the automakers now are expected to pay Volkswagen something of a compliment of imitation by leaving their subcompacts basically the same in size and style from year to year. "New models every year and all this...

Author: /time Magazine | Title: Business: Autos: Shifting Down for the '70s | 2/23/1970 | See Source »

...neutral about it." That may well be true. On the outside the Gremlin resembles a sawed-off station wagon, with a long, low hood and swept-up rear, and is faintly reminiscent of the original Studebaker Avanti. Though the Gremlin is only two inches longer than the 159-in. Volkswagen, the elongated hood makes the difference seem considerably more. It is 10 in. wider than a Volks and gives a stable, quiet and relatively comfortable ride -for the two front passengers. Like some other cars of less than standard size, the back seat is designed for small children only...

Author: /time Magazine | Title: Business: Autos: Shifting Down for the '70s | 2/23/1970 | See Source »

...family belligerent has turned his hostility outward?toward the System. He has established a modest production office?where he arrives anonymously in a Volkswagen. His movie company, Pando, forbids the word star. "We have other words that concern us," he boasts. "We will make documentary films designed to overthrow the church, Mom, Dad and fashion in general." Such projects are unlikely to feature Henry?and possibly not even Jane. But then the family similarity is marbled with varied outlooks and insights. They are not yet the new Barrymores. "We're not a theatrical family," insists Peter. "Someone else may think...

Author: /time Magazine | Title: Show Business: The Flying Fondas and How They Grew | 2/16/1970 | See Source »

...Star. That sort of economic discipline was thought impossible until last year, when the Peter Fonda-Dennis Hopper production, Easy Rider, hit Hollywood the way the Volkswagen hit Detroit. Shot on a starvation budget of $400,000, the film is expected to gross $30 million-a reminder that people 30 and under account for 75% of the U.S. box office...

Author: /time Magazine | Title: Hollywood: Will There Ever Be a 21st Century-Fox? | 2/9/1970 | See Source »

Other companies are following the chemical makers' lead. Siemens, a major electrical firm, expects its 1969-70 overseas investment to total more than $100 million. It is expanding plants in Europe, Australia and Canada. Volkswagen expects to enlarge an assembly plant in Brazil, and Daimler-Benz will put $68 million into Brazilian and Argentine auto plants during the next three years...

Author: /time Magazine | Title: Investment: The Germans Are Coming | 2/9/1970 | See Source »

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