Word: volkswagens
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...research" and other client services, gave the actual ads secondary attention. The shift came as more and more companies set up marketing departments of their own and demanded that their agencies produce the appealing soft sell with which Doyle Dane Bernbach had done so much for such clients as Volkswagen and Avis. Today pioneering D.D.B. is looked upon as the patriarch of the new creatives; since 1958, it has increased its billings from $20 million to $228 million, and it still pays less than usual homage to marketing services. Why bother? "Today products are equal, managerial skills are equal," claims...
...kicks, Killy races fast cars and jumps from airplanes; he has tried his hand at bullfighting, and he has a well-deserved reputation as something of a flake. During an exhibition ski jump in Switzerland, Jean-Claude shocked spectators by dropping his trousers in midair. He once left a Volkswagen parked in the middle of an Italian hotel lobby, and three years ago, just for laughs, he and some buddies fired off revolvers on the main street of Vail, Colo...
...last major British-owned auto manufacturers, British Motor Holdings and Leyland Motor Corp., have decided that cooperation can be more profitable than competition. They have joined forces to form British Leyland Motor Corp., which will be the second largest carmaker in Europe (after Germany's Volkswagen) and fifth largest in the world, and will have annual sales of $2 billion. Its hefty catalogue of cars will include B.M.H.'s Austins, Morrises, Rileys, Wolseleys, M.G.s and Jaguars, and Leyland's Triumphs and Rovers along with its buses and heavy trucks...
Hipster-Nihilist. The device that Fuentes uses to launch the novel is as old as Chaucer: a group on a pilgrimage-in this case, figurative rather than literal. It is Holy Week, and packed into a Volkswagen en route from Mexico City to Veracruz are Franz, a Sudeten German who once worked as an architect in a Nazi concentration camp; Isabel, his thrill-a-minute cutie; Javier, a middle-aged dud poet; and Elizabeth, his love-starved (as distinguished from sex-starved) wife. Though each is in search of an intensely personal salvation, each represents a familiar 20th century type...
Such protectionism persists even within Europe's supposedly cozy Common Market. Volkswagen has had lagging sales in Italy ever since that counry imposed a temporary tax that craftily penalized owners of the German bug. France, challenged at home by Italy's burgeoning appliance industry, has tried everything from a deliberate customs slowdown, which piled up thousands of Italian refrigerators at the border, to a formal request, now pending before the Common Market commission, for outright import quotas. The French also forbid the import of walnuts before Sept. 25-by which time the remnants of Italy's early...