Word: volkswagens
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...time to exterminate the Volkswagen beetle, which has not changed much since it first began bugging the roads after World War II? West German Finance Minister Franz Josef Strauss thinks so - and in a recent speech he warned that VW had better begin to produce a car more attuned to contemporary demands for "performance, comfort and safety...
...American economy line. The first sales figures showed an encouraging upturn-and Chapin, dining in a Chicago restaurant, cheerily ordered strolling musicians to play Just in Time. The American's $1,839 base price - well under that of any other U.S. compact and only $200 more than the Volkswagen-has indeed helped tune up sales, which in April rose 8% over the same month last year, to 7,371 cars. Nevertheless, as of last week, most of the sounds coming out of A.M.C.'s brick headquarters on Detroit's Plymouth Road suggested a prelude to Good Night...
...Julian Nava, 39, were making the first major effort to alter that situation. Running with Bravo's backing for the nonpartisan school board, Nava-the son of an indigent harp maker and winner of a Bravo scholarship loan to finish Harvard-was coursing the city in his green Volkswagen in a catalytic campaign against Incumbent Charles Reed Smoot, who has alienated the city's minorities by publicly opposing textbooks with added chapters on minority groups' contributions to America...
Apologetic Approach. The longies have been pushed forward by a spritely $10 million campaign launched for Phillip Morris' Benson & Hedges by the hot new advertising agency, Wells, Rich, Greene. Adopting the apologetic approach to advertising that worked so well for Volkswagen and Avis Rent A Car, Benson & Hedges ads point out the difficulties of smoking a 100-mm. cigarette. They burn beards, get crushed in cigarette cases, smashed in elevator doors, mashed against closed car windows, and one ad warns: "Please hold this magazine a little further away if you're smoking Benson & Hedges 100s." On the other...
...instructors, including two men from the University of Pittsburgh's Graduate School of Public and International Affairs, delved into everything from the unity of man to the technology gap and international monetary liquidity. Twenty-three business bigwigs lectured as visiting professors, among them, top men from Volkswagen and Renault who explained why their companies have respectively succeeded and failed in the U.S. auto market. There was even a lesson by a white-haired German psychologist. Count Karlfried Von Durckheim, on how to breathe properly-according to the Japanese "Hara" discipline...