Word: volkswagenwerk
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Dates: during 1960-1969
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...months, Germany's perennially astonishing Volkswagenwerk will roll out the 13 millionth copy of the car that is known at Wolfsburg as "Type 1" -and to the rest of the world as "the beetle." The builders of the bug are less exultant over another statistic, however. Type 1, first manufactured in 1945, has already exceeded by five years the 19-year production span of Henry Ford's Model T-the Tin Lizzie that old Henry kept on too long, until it nearly carried him to ruin. Demand for the beetle remains strong, but VW fears getting stuck with...
Remaining at the top of the 200 are the joint British-Dutch companies, Royal Dutch/Shell ($8.4 billion in sales) and Unilever ($5.6 billion). British Petroleum ($3 billion) stayed in third place. Hit by a slump in domestic sales, Volkswagenwerk of Germany went from fourth to seventh place, giving up the No. 4 spot to Britain's Imperial Chemical Industries (sales: $2.69 billion v. Volkswagenwerk...
...poor in the fullest sense," Volkswagenwerk's Heinz Nordhoff once remarked, "has certain compensations. It strips the soul clean." When he reluctantly took charge of Volkswagen's Wolfsburg plant in North Germany in 1948, Nordhoff and his company both had more than enough of such spiritual compensation...
...typically efficient manner said he intended during his last months at VW "to put my house in order." He thereupon groomed Kurt Lotz, former chairman of a Mannheim electrotechnical firm, as his successor. Last week, upon Nordhoff's death, Lotz immediately took over the Volkswagenwerk...
...prestigious Economic Club, hardly a limousine's length away from the National Auto Show, the titans of U.S. autodom last week heard some frank talk from one of their most successful foreign rivals. The outspoken visitor: handsome, hearty Heinz Nordhoff, 63. chairman of West Germany's Volkswagenwerk, which sells in the U.S. one out of every six cars it produces...