Word: volkswagenwerk
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Dates: during 1980-1989
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Many auto industry observers believe that Volkswagen needs a replacement for the Rabbit, a move Industry Analyst Maryann Keller of Paine Webber Mitchell Hutchins terms "essential." Despite rumors that a new model is on the way, company officials deny such plans. Insists Carl Hahn, chairman of Volkswagenwerk AG, the parent company: "We don't want to offer the consumer a new shape every day." Yet as long as Japanese and U.S. automakers can nibble into Volkswagen's market by behaving like sheep, it will take more than a wolf in sheep's clothing to revive the company...
...world automakers are now scrambling to grab a niche in the market for efficient, very high mileage compacts and subcompacts for the mid- to late 1980s, but Volkswagenwerk of Wolfsburg, West Germany, is quickly pulling ahead. Having largely phased out its venerable Beetle profile of the 1950s and 1960s for the engineering improvements and angular lines of the bestselling Rabbit in the 1970s, the company is now at work on the aerodynamically sleek silhouette of a new subcompact four-seater design that looks more like a Gucci slipper than...