Word: volkswagenwerk
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Dates: during 1954-1954
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VOLKSWAGEN is selling so well that the company is two to five months behind with orders. Volkswagenwerk Boss Heinz Nordhoff (TIME, Feb. 15) expects to roll out 235,000 cars this year, sell 45% outside Germany...
...People's Car. Nowhere is the resurgence of German men and machines more evident than in Germany's No. 1 auto company, Volkswagenwerk GMBH, and its boss, Heinz Nordhoff, 55, a compact (5 ft. 10½ in., 165 Ibs.) man with the steady eyes of a production whiz and the courtly manners of a diplomat. Six years ago, both Nordhoff and Volkswagen were part of the wreckage as Germany itself lay in the gutter of the world...