Word: volumesâ
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Competitors could certainly copy the Xilion, but building the machines to produce high volumes???Swarovski says its loose-stone production is in the double-digit billions?is the obstacle. "You could hire 200,000 people in China, and they would do the same quantity for probably a lower price," says Buchbauer. "But you could never, ever come out with the same quality. You could never achieve the same standardization...
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