Word: volvo
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Dates: during 1980-1989
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...University of Michigan in 1972, Shapiro made up his mind to run for Congress himself. "I grew up reading that anyone could do it," Shapiro recalls. "So I decided to test what it would be like to run as someone who had a three-speed bike instead of a Volvo." He campaigned daily for six months, wearing out his only suit, and finished a close second in a primary field of six. The loss only whetted his appetite for the quadrennial U.S. political rites...
...perfect Italian bread. "I like it for sandwiches. Especially with pepper and eggs." Another customer says he's been to Italy six times, but this bread is better. Giordano's bread is the best, even when stale, says a woman in a mink-paw coat and a new Volvo. She likes to grind it up for stuffed artichokes...
...sure, Toyota and Nissan have little reason for nervousness. Imports accounted for only 2.2% of the Japanese market last year, and the giant American auto manufacturers were virtually absent. BMW's success, however, has encouraged several foreign carmakers, including Sweden's Saab and Volvo and West Germany's Mercedes-Benz, to push harder in Japan. As a result, car imports to Japan jumped 36% in 1986, to more than...
...Yupmobiles. A shiny red BMW2-door 325es "loaded" with air conditioning,cassette stereo, electric windows and sunroof topsout at $26,000 is the first car. Practicalfamily oriented professionals move on to theboxier profile of the Volvo 760 Turbo, for a mere$25,600. But Harvard MBA's immediately spend their$70,000 first year's starting salary on a brandnew Mercedes 560SEC...
...spit in the direction of the judge. Nonetheless he fell to a fiercely determined Boris Becker in a tough match that was settled by a 10-8 tiebreaker. It is a measure of McEnroe's enduring popularity, however, that 100 reporters and 40 photographers showed up to cover the Volvo, traditionally a sleepy tournament that attracts little attention. Win or lose, polite or rude, John McEnroe still fascinates. S.C.M...