Word: volvo
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...supposed to go monthly by 1990 and ultimately grow to 1 million subscribers. Can it? Executive Vice President Marc Liu reports that direct-mail solicitations have brought a high 5% return rate. The first issue contains 77 pages of paid advertising, including such blue chips as Cadillac, BMW and Volvo. And, of course, there are the current census projections: by 1990, more adult women will be over 40 than under. Says George Hunt, ad manager for Chrysler: "They've got it all together for the over-35, upscale woman...
...white United Nations station wagon headed south on the coastal highway from the Lebanese town of Tyre. Suddenly, near the village of Ras el-Ein, a ; brown Volvo blocked the road. Gunmen leaped from the car and dragged out the station wagon's lone passenger: U.S. Marine Lieut. Colonel William Higgins, 43, the leader of a 76-man observer group attached to the U.N. Interim Force. The attackers forced him into the Volvo and sped off. That abduction last week brought to nine the number of American hostages in Lebanon...
Security sources in Tyre said two gunmen in a brown Volvo passed Higgins' car, blocked the road, forced Higgins into their car and drove north toward Tyre...
...University of Michigan in 1972, Shapiro made up his mind to run for Congress himself. "I grew up reading that anyone could do it," Shapiro recalls. "So I decided to test what it would be like to run as someone who had a three-speed bike instead of a Volvo." He campaigned daily for six months, wearing out his only suit, and finished a close second in a primary field of six. The loss only whetted his appetite for the quadrennial U.S. political rites...
...perfect Italian bread. "I like it for sandwiches. Especially with pepper and eggs." Another customer says he's been to Italy six times, but this bread is better. Giordano's bread is the best, even when stale, says a woman in a mink-paw coat and a new Volvo. She likes to grind it up for stuffed artichokes...