Word: volvo
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...same time, new agencies like the seven-year-old Scali, McCabe, Sloves are zooming to the forefront with a tough-minded style that stresses product features. The agency and its principals-Ed McCabe and Marvin Sloves-pitch for Volvo and have brought the brand name to the poultry business with fabulously successful ads for Perdue chickens. They feature a squeaky-voiced Frank Perdue telling consumers with mock solemnity that it "takes a tough man to make a tender chicken" and insisting that his birds are more pampered than the people who eat them...
...workers are concentrated in the worst paid, most arduous and most hazardous jobs. As of 1972, migrant workers made up 10 per cent of the work force in industrial western Europe, and much larger proportions in specific industries. It is migrants who man the assembly lines at Renault and Volvo, who dig the tunnels underneath Geneva, who make asbestos in the Ruhr--jobs which native workers avoid as much as possible...
...their first few weeks there, the children relied on the Russian they had learned in an intensive course that the entire family had taken before arriving in Moscow. "The only problem at first was that we stood out as foreigners because we arrived at school every morning in our Volvo station wagon, which was one of maybe two in all of Moscow. Everyone would stare at us--it was very embarrassing. But after a while, we went to school on the bus, and made friends because everyone was interested in us," Steve remembers. By the end of three months, Schecter...
...Sweden, Volvo has reorganized its assembly-line system to give workers a greater feeling of accomplishment (TIME, Sept. 16). For almost two years, every company with more than 100 employees has been required to add two workers to its board; the Swedish Confederation of Labor sends new worker representatives to school. Moreover, "safety ombudsmen" are empowered to halt production if they see hazardous conditions in factories...
...figure I held my own with one of the greatest fighters that ever lived." His fight of a lifetime ended with another 23 stitches over his eyes and the promise of a few weeks off before he returned to his sales route. His wife settled for a new Volvo...