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...bunch of spoiled Orange County teens mix it up in Newport Beach, Calif. "One of the directors told me, 'We want teenage girls to get excited about what Marissa is wearing when she's onscreen,'" says costume designer Alexandra Welker. Bring on the Diane von Furstenberg! There's plenty of casual wear too--Juicy, Diesel, Theory--because, after all, this is the beach. Fashion forecast: status is back in a big way. --By Jeanne McDowell
...winning are celebrity associations that fashion companies are using them to craft their brand images and their products. Reebok has teamed up with 50 Cent, Shakira and Diane von Furstenberg; Birkenstock with Heidi Klum; and LeSportsac with Gwen Stefani. And designers like Marc Jacobs, in the absence of seismic shifts in fashion, are siphoning some adrenaline from Hollywood by putting celebrities in their ads: Cate Blanchett for Donna Karan, Adrien Brody for Ermenegildo Zegna, Christina Aguilera for Versace...
...cool party going on and Reebok wasn't invited," says Jan Sharkansky, vice president of classic lifestyle marketing at Reebok, describing the company before it entered into high-profile partnerships. "Then they got some cool friends." The company's biggest co-branding coup was in teaming with Von Furstenberg, who designed a collection of dresses for Venus Williams (she has a $40 million contract with the athletic-wear brand). It was the first designer tennis line to appear on the women's professional circuit...
...crocodile and a Stan Smith-style sneaker with croc trim. At the menswear shows in Paris, meanwhile, Louis Vuitton featured tennis whites as a major theme. Over at Wimbledon, where tennis was actually being played, Venus Williams was serving up her new look on Centre Court: a Diane Von Furstenberg-designed Reebok tennis dress with corsetlike lacing up the back. Anna Sui's current line includes "a tennis dress, pleated miniskirts, sweater sets and tube socks," says Sui, adding, "They've sold out in stores." Designers, get your pique, pleats and polo shirts ready. --By Isabel C. Gonzalez
That, at least, was the solution proposed in the two works that dominated the 56th Cannes Film Festival. One picture came in with all the hype: Dogville, Danish director Lars von Trier's upending of Our Town into the tale of a small-minded Colorado community that torments a beautiful stranger (Nicole Kidman) and fully earns its violent comeuppance. The other film arrived with little fanfare but walked away with the major awards. Elephant, which transposes the Columbine, Colo., massacre to an Oregon high school, won the Palme d'Or as top film and the Best Director prize...