Word: vorwerk
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Dates: during 1970-1970
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...distillery could not make enough vodka to meet the demand. So successful was Team's small German campaign for French-made Vittel Mineral Water ("The water that rejuvenates your cells") that the producer switched the entire account to Team from Publicis, France's No. 2 agency. Wolfgang Vorwerk, Team's general manager, boasts: "We Germans are good enough to gain a foothold on Madison Avenue before long...