Word: voter
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Dates: during 1990-1999
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Thirty years ago, the crucial voter was a white, male factory worker--urban, ethnic, patriotic--who ripened into a Reagan Democrat and started swinging the White House to the G.O.P. But in 1996 the archetype has changed: she is a suburban, conservative, Midwestern working mother, 35 years old, earns her age, finished high school, maybe some college. Between 1992 and 1996 she has swung more dramatically than any other voter; 20% of this group voted for Clinton last time; he's pulling...
...campaigns are tracking this voter so closely that they can measure the "persuadability" of her neighborhood, block by treelined block. Millions have already been spent hunting for her, with an intensity matched only by her immunity to the whole effort. Campaign consultants are stalking her, the conventions were staged for her, the speeches scripted for her, the ads aimed right at her. And because she is so different from the swing voter who shaped this nation for a generation, she has miniaturized its politics into a kitchen-table bargaining session over what it might take to help her get through...
...have devoted a major public address to affirmative-action policy--his "mend it, don't end it" speech of July 1995. Dole is the author of federal legislation to abolish affirmative action, explicitly modeled on the California initiative. Polling shows that the initiative has the clear potential to affect voter behavior in other races, including the presidential race. So why the deafening silence from Clinton and Dole...
Gore Vidal once said there's only one political party in America, "the Real Estate Party." But this year, besides Clinton, Dole and Perot, there are four party candidates for President who will appear on ballots in most states. In the interest of voter education (and amusement), we preview the other candidates and their platforms...
Last spring's presidential election had a voter turnout of 45 percent...