Word: voter
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Dates: during 1990-1999
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This exploitation of white resentment has had drastic effects. The exploitation of voter resentment can have the same effect. Surely, we can learn from the lessons of painkillers and apply them to political campaigns. Words, and especially negative words, can turn people off to entire processes. With the bleak portrait of government facing them in the media every day, Americans in the best-case scenario would react with apathy, and in the worst case with some action, at the words of those who exploit fears and tensions...
Last month Malcolm and Don Fowler, head of the Democratic National Committee, announced a $10 million, national get-out-the-vote drive modeled on emily's 1994 California effort, when it targeted 902,000 "angry" women voters, Democrats who don't often vote, and got half of them to cast ballots. The drive is credited with keeping Senator Dianne Feinstein and Representative Jane Harman in office. This time, Malcolm says, the idea is to help both male and female Democrats, "from the school board to the White House." Her operatives use focus groups to hone a message, then find targets...
First the speaking fees. Robert Barnett is the contract negotiator for vice-presidential losers Geraldine Ferraro and Dan Quayle and First Lady coulda-been Kitty Dukakis. In his calculation, an articulate candidate who departs the field with an honorable discharge--no scandals, a statistically detectable base of voter support--"can do five or six speeches a month, at fees ranging from $10,000 to $30,000 a speech, for a year at a minimum." Arithmetic: $600,000 to $2.1 million in the first year...
Malenfant added that the Alliance relied mostly on lifetime Cambridge residents for support, and that she expected the Alliance's voter base to shrink as new people enter the city...
...opinion that the independents'--the Alliance's--voter base is stagnant," she said...