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Word: voter (lookup in dictionary) (lookup stats)
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...first war would they acquire the weapons to fight the second. In the end, they assembled a big-spending war machine fueled by "soft-money" donations to the Democratic National Committee and founded on a rocklike faith in opinion polls. The surveys were used not just to gauge voter attitudes but also to shape Clinton's arguments, test and refine his television commercials and recast his public image. Because swing voters liked outdoorsy vacations, for example, the First Family would take their summer break in Wyoming...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...G.O.P. plan to trim the growth of Medicare. They had scrapped a set of even tougher spots, because they hadn't "mall-tested" well. In a mall test, which Penn had pioneered as a way of refining television ads for AT&T, Clinton spots would be shown to voters in kiosks set up in malls in 16 swing states. At the kiosk, a Penn and Schoen employee would ask a voter questions about his or her political affiliations and views of the President, then enter them on a computer. After viewing the spot, the voter would answer another series...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...very different fashion. While the union federation began its televised attacks on Republicans early, the coalition held its fire until the very end, apparently trying--successfully--to fly below the radar of suspicious Democrats. Two days before the election, however, coalition volunteers distributed what they said were 45 million "voter guides" at 125,000 churches around the country. Though the guides, like the AFL-CIO ads, did not directly oppose or support any candidate, they gave Democrats a consistent hammering on such issues as abortion. The lateness of the Coalition's effort made the effect hard to judge...

Author: /time Magazine | Title: THE BALANCE OF POWER | 11/18/1996 | See Source »

...campaign of 1996, Bob Dole became almost an irrelevance. The real struggle was between the two versions, almost Manichaean, of Bill Clinton: the President bound for Rushmore, or the incipient felon. Both scenarios are speculations about the future, as all elections are. For the present, the American voter found a way between the two extremes (best hope, worst fear) by acquiescing to what seemed, on balance, the least unsatisfactory of the candidates...

Author: /time Magazine | Title: THE GLAD-HANDER | 11/18/1996 | See Source »

...general, it was difficult for either candidate to muster voter enthusiasm, said Ron Brownstein of The Los Angeles Times...

Author: NO WRITER ATTRIBUTED | Title: Panel Discusses Role Of Media in '96 Election | 11/13/1996 | See Source »

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