Word: voter
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...people would rather leave their children with him than with Bill Clinton from a focus group. But the user addicted to the practice is Clinton (a la Morris), who tested every subject save whether a switch from a Big Mac to an Arch Deluxe would attract your more mature voter. In the next race, consultants will be looking for volunteers willing to have electrodes permanently implanted for minute-to-minute reactions to consultants' ideas...
...short, my old man is a one-man national sample without a margin for error, the ultimate swing voter who always veers in the popular direction. He's a die-hard Democrat, a Main Street Republican, an ornery independent, a Reagan Democrat, a Rockefeller Republican. He is the one voter every pollster, every ad maker, every candidate seeks to speak to--John Q. Public...
...here's the poll result you've been waiting for--and it's free, at least until we open Stengel & Son, Pollsters Inc. The survey was conducted by telephone on Nov. 2 among one adult registered American voter, age 18 or older. The margin of error is plus or minus 0%. So, Bob Dole? "You know I like Bob Dole," my father says. "I think I like him better in the Senate than as a presidential candidate." Perot? "Too nutty." Clinton? "He's talking about education--that's the only way to make this country great." Dad, if the election...
...safely ahead, he would panic at the very end of his gubernatorial races, to the point of taking out personal loans from the likes of the Perry County Bank and ordering his chief fixer, Bruce Lindsey, to hand out tens of thousands of dollars in cash payments to encourage voter turnout in the Arkansas Delta. The last-minute push continues to this day: Washington lobbyists complain that Democratic fund raisers were resorting to daily cold calls to donors through last week, even telephoning corporate check writers at home. It seemed to be working: in the first 16 days of October...
...against the 43-year-old J.F.K.) fighting to inherit the presidency from the oldest man ever to hold the office, in a contest marked by the first general-election debates in U.S. history, decided by barely 100,000 votes out of some 70 million cast, the highest American voter turnout in history...