Word: voter
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...Klobuchar was a swing voter this year. At the outset of the 2008 race, the 48-year-old Senator from Minnesota was exactly the kind of voter Hillary Clinton's campaign was counting on. Women a generation older would be safely in their camp. Younger women would be susceptible to Obamamania. Clinton's team thought that those in Klobuchar's demographic--professional, well-educated women who came of age during the modern women's movement--would be moved by the very real opportunity to put one of their own in the White House...
...Meanwhile, Obama's Chicago headquarters made technology its running mate from the start. That wasn't just for fund raising: in state after state, the campaign turned over its voter lists - normally a closely guarded crown jewel - to volunteers, who used their own laptops and the unlimited night and weekend minutes of their cell-phone plans to contact every name and populate a political organization from the ground up. "The tools were there, and they built it," says Joe Trippi, who ran Howard Dean's 2004 campaign. "In a lot of ways, the Dean campaign was like the Wright brothers...
...learn an issue quickly and listen to people carefully. I learned that there are many things I cannot control, and it’s not worth fretting over what Chris Matthews says or what Frank Rich writes. But, only I can knock on that door, talk to that undecided voter, or stay an extra hour in the office...
...Less recognized has been the extent to which Senator Clinton’s candidacy has reshaped the electorate. Political pundits have continually praised Senator Obama’s ability to draw new, young voters. Yet few appreciate that Senator Clinton has also inspired new voters of all ages, especially women. In six competitive primary contests, voter registration among women increased by 89 percent. According to exit poll data, Hillary Clinton drew a large majority of these voters to the polls. Numerous New Hampshire, Nevada, Massachusetts, and Texas voters to whom I spoke on the campaign trail cast their first ballot...
...demands of party loyalty - than does Obama. On the environment, energy policy, campaign finance, tobacco, torture, pork-barrel spending, immigration and more, McCain has repeatedly worked against his party or his President, or both. But the problem for McCain is that on the three issues that matter most to voters this year - the economy, health care and Iraq - it's hard to make the case that he is charting a course different from Bush's. Obama and Democratic surrogates will pound the idea that McCain is really McBush - and they'll use the now-famous photo of McCain embracing Bush...