Word: voting
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...weeks before Election Day, Barack Obama's campaign was mobilizing millions of supporters; it was a bit late to start rewriting get-out-the-vote (GOTV) scripts. "BUT, BUT, BUT," deputy field director Mike Moffo wrote to Obama's GOTV operatives nationwide, "What if I told you a world-famous team of genius scientists, psychologists and economists wrote down the best techniques for GOTV scripting?!?! Would you be interested in at least taking a look? Of course you would...
...behaviorists. The key guideline was a simple message: "A Record Turnout Is Expected." That's because studies by psychologist Robert Cialdini and other group members had found that the most powerful motivator for hotel guests to reuse towels, national-park visitors to stay on marked trails and citizens to vote is the suggestion that everyone is doing it. "People want to do what they think others will do," says Cialdini, author of the best seller Influence. "The Obama campaign really got that." (See pictures of Obama taken by everyday Americans...
...Vote for the world's most influential people of 2009 in the TIME 100 poll
...Vote for the 2009 TIME 100 Finalists
...Netanyahu does, however, have a few strong cards. His coalition passed the Knesset vote with 69 out of 120 seats, a huge margin by Israel's fractious standards. He has shown himself to be a shrewd deal spinner, and his government may stand a better chance of arm-twisting the Knesset into accepting a U.S.-sponsored peace deal than a weak, center-left government ever could. As for Lieberman's belligerent views toward Arabs, Netanyahu aides hasten to say the Premier himself will handle ties with Washington and Arab neighbors. (See pictures of life under Hamas in Gaza...