Word: vs
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...format war reminiscent of Betamax vs. VHS, in which the biggest losers were the manufacturers of the defeated format (in that case, Sony) and the consumers who bought the wrong machines. If you have an HDTV and you're dying to watch movies in their full HD splendor, the Toshiba box isn't a bad idea. If you're a game player, you will probably want to hold out for the PlayStation 3 or the Xbox HD DVD drive. If you're the cautious type, you may want to wait for the dust to settle--and the prices to come...
...Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would win the celluloid battle by pushing a button on the signs. "That's what I call engagement," says Jean-Luc Decaux, a co-ceo of JCDecaux North America. Entertainment isn't the only thing being advertised on digital signs. When...
...like time capsule is the photographic fidelity with which it captures Britain at a turning point. Here are the Asteroids games, the Connors-McEnroe matches on TV, the Jean Michel Jarre LPs and screenings of Chariots of Fire. Teenagers canoodle to Three Times a Lady and weep over Kramer vs. Kramer. Yet those familiar details are lit up with a sense of magic that makes Middle England seem more wondrous than Middle-earth. "Birdsong's the thoughts of a wood. Beautiful, it was, but boys aren't allowed to say 'beautiful' 'cause it's the gayest word going...
...Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would win the celluloid battle by pushing a button on the signs. "That's what I call engagement," says Jean-Luc Decaux, a co-CEO of JCDecaux North America. This month the Paris-based firm will place ads with...
...platform for broadening his appeal at home, framing the West as an enemy bent on weakening Iran by denying it legitimate access to technology. Indeed, many observers believe that Ahmadinejad is reacting to the masses' increasingly assertive mood as much as he is stoking it. "Before, you had people vs. the regime," says a Western diplomat in Tehran. "Now you have Iran vs. the West...