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...that hasn't slowed the latest blitz of deals. December 2004 saw $147 billion in mergers vs. $41 billion a year earlier, according to Thomson Financial. In January an additional $150 billion worth was announced. A recent survey by Bank of America Business Capital found that 23% of chief financial officers expect to do a major deal this year...
...combined national advertising with grass-roots marketing to increase Hispanic share for three-quarters of the brands targeted by the multicultural unit. For example, P&G holds demonstrations in stores and homes to teach recent Hispanic immigrants the advantages of Bounty's "Quicker Picker Upper" paper towels vs. the sponges and rags with which many were raised. Bounty's Hispanic market share has jumped some 10%. "[P&G] won't lift a finger without talking to a customer, without finding out exactly what a customer wants," says Felipe Korzenny, a Hispanic-marketing professor at Florida State University and a consultant...
...PICK A CHARITY? Watchdog websites such as charitynavigator.org give.org and charitywatch.org rate organizations on the efficiency of their programs--in other words, how much of your money goes to aid vs. administration and fund-raising efforts. Many large, well-known charities, including the American Red Cross and Catholic Relief Services, get good marks and have set up special tsunami funds. If there is an organization you admire, though, you may want to consider giving an unrestricted donation, which will allow the charity to allocate the cash as it is most needed. One warning: be wary of e-mails soliciting donations...
...possessed with a heartbeat this October when the Yankees and Red Sox hooked up in one of the best battles in postseason history, and it has maintained a virtual lock on the back pages of papers across the country ever since. From the continuing drama of The People vs. Barry Bonds in the BALCO steroid scandal, to Pedro Martinez’s ugly departure from the Red Sox to New York, to the Randy Johnson blockbuster, baseball has provided enough controversial, argument-inducing material to make the NFL playoffs seem as compelling as a bocce tournament...
...whole thing boils down to government rights vs. property rights.” (Government...