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...most popular brands, in large part because its durable little Civic scored with hot rodders who decided to customize it with turbochargers, flashy rims and other trimmings. Honda now holds 12% of the under-25 market (the favored industry shorthand for Gen Y) vs. a 6% share of the overall market, according to the research firm J.D. Power. The mystery is that the Civic was not particularly designed for or targeted to young drivers. Says Bulin: "A generation of kids looked around and couldn't find anything in synch with what they wanted--so they went to VW and Honda...
...Economy: Facing Up to China July 7, 2003 Issue Past Issues Kim Jong Il June 30, 2003 ----------------- Harry Potter June 23, 2003 ----------------- Arthritis June 16, 2003 ----------------- Narco Korea June 9, 2003 ----------------- Nature vs. Nurture June 2, 2003 ----------------- Endless War? May 26, 2003 ----------------- The Democrats May 19, 2003 ----------------- Inside The Matrix May 12, 2003 ----------------- China: SARS Nation May 5, 2003 ----------------- Asian Heroes...
...Economy: Facing Up to China July 7, 2003 Issue Past Issues Kim Jong Il June 30, 2003 ----------------- Harry Potter June 23, 2003 ----------------- Arthritis June 16, 2003 ----------------- Narco Korea June 9, 2003 ----------------- Nature vs. Nurture June 2, 2003 ----------------- Endless War? May 26, 2003 ----------------- The Democrats May 19, 2003 ----------------- Inside The Matrix May 12, 2003 ----------------- China: SARS Nation May 5, 2003 ----------------- Asian Heroes...
...June 30, 2003 Issue Past Issues Harry Potter June 23, 2003 ----------------- Arthritis June 16, 2003 ----------------- Narco Korea June 9, 2003 ----------------- Nature vs. Nurture June 2, 2003 ----------------- Endless War? May 26, 2003 ----------------- The Democrats May 19, 2003 ----------------- Inside The Matrix May 12, 2003 ----------------- China: SARS Nation May 5, 2003 ----------------- Asian Heroes...
...June 30, 2003 Issue Past Issues Harry Potter June 23, 2003 ----------------- Arthritis June 16, 2003 ----------------- Narco Korea June 9, 2003 ----------------- Nature vs. Nurture June 2, 2003 ----------------- Endless War? May 26, 2003 ----------------- The Democrats May 19, 2003 ----------------- Inside The Matrix May 12, 2003 ----------------- China: SARS Nation May 5, 2003 ----------------- Asian Heroes...