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...dicey economy, the networks appear to have played their cards shrewdly. Broadcasters sold a higher than usual proportion of their ad time last spring--about 85%, vs. the more typical 75%. They not only got their high prices up front but also created a squeeze for the few spots left this fall. Yet the high prices reflect an increase in demand, not just a contraction of supply. Jon Nesvig, sales president of News Corporation's Fox Broadcasting Co., says his network has seen a big boost in advertisers seeking spots in sports programming (demand that was depressed last fall...
...Maryland Kennedy-Townsend vs. Ehrlich Initially it looked as though Kathleen Kennedy-Townsend would walk away with this race, playing on her name and her much-praised tenure as Lt. Governor. But Bob Ehrlich has run a strong campaign, and the latest polls put them in a dead heat...
...Senate Race Gray Davis Leads By Default PA's Blue Dog Hangs Tough NY's Bleeding-Heart Republican Paul Wellstone: 1944-2002 Iowa: Dialing for Dollars AZ Governor: Being Themselves IN House: By Foot and Humvee What Kennedy Mystique? AK Senate: The Family Business CT House: Goliath vs. Goliath More Stories...
...Florida: Bush vs. McBride Bill Clinton campaigned throughout Florida for Democrat Bill McBride, who is in a tight gubernatorial race with Republican Gov. Jeb Bush, the president's brother...
...Feeling Fragile U.S. and European consumers may be running out of steam. In the U.S., the Conference Board consumer confidence index crashed from 93.7 to a nine-year low of 79.4, while surveys in Germany, France and the U.K. also showed a loss of faith in the economy. Mario Vs. Super Mario The score was Mario Monti 1, Nintendo €149 million, as the European Commission levied its fifth-largest fine ever against the Japanese video-games company for keeping prices artificially high in some E.U. states during the 1990s. Gross Domestic Product When hundreds of ASDA's British supermarket...