Word: vuitton
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Dates: during 1980-1989
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...often 20% to 30% cheaper in the U.S. than back home. Sometimes the savings can be even greater. A pair of Levi's 501 jeans selling for $76 in West Germany, for example, can be bought for less than half that price in Los Angeles. At the Louis Vuitton store on Manhattan's East 57th Street, where the most popular handbag sells for $295 (vs. $489 in Tokyo), nearly 50% of the customers are Japanese, and the percentage climbs to 65% at the company's Rodeo Drive outlet in Beverly Hills. Europeans, who make up one-third of the clientele...
...generations, handmade Louis Vuitton luggage and Moet-Hennessy's classic Dom Perignon champagne -- now about $1,830 for a suitcase and $50 a bottle -- have been fixtures in castles and mansions everywhere. In 1986 Moet- Hennessy sold $1.34 billion worth of champagne and other luxury goods, while Louis Vuitton rang up $291 million. Last week the two French firms, which are still family controlled, announced plans for a merger...
Ready or not, here they come. Clutching their Vuitton luggage and checking their Cartier Panthere wristwatches, wealthy foreigners are lining up with their less fortunate countrymen at U.S. Immigration desks. The new arrivals are not jet-setters here for a month-long shopping spree or speculators merely stopping off to tuck away foreign currency in U.S. investments. They are ambitious entrepreneurs and professionals ready to catch the go-go spirit, to buy homes and consider citizenship in the nation that, for the present at least, offers them attractive business opportunities and an amenable society. "Ten years ago, everything was based...
...generations of elegant travelers, Louis Vuitton has been the last word in luxury luggage. Marlene Dietrich once crammed 23 trunks bearing Vuitton's famous initials into her limousine before a trip. Now Paris-based Vuitton, whose retail prices range from $235 for a duffel bag to $1,225 for a hard-frame suitcase, has decided to unlock itself and let in public owners. In a unique double offering, the 130-year-old company (1983 sales: $100 million) listed its stock on the Paris Bourse last week, and plans to sell 258,000 common shares on the U.S. over...
...going public, Vuitton will be cashing in on a remarkable boom. Sales of its luggage and handbags have surged more than eightfold since 1977, when Henry Racamier, a retired steelmaker whose wife is a member of the Vuitton family, took over as president. At the time, Vuitton had only one factory. Racamier added six more and opened more than 50 new stores in cities ranging from Singapore to Short Hills, N. J. As a result of the exuberant expansion, two-thirds of Vuitton's business now comes from high-fashion bag toters outside France...